Autonomous watch over your business

We catch problems before they become problems.

Connect your CRM, billing, Shopify, ads and support. Merlain cross-checks your data continuously and alerts you in Slack, Teams or WhatsApp with the cause, the quantified impact and the action to take.

Start the 14-day trial →See a real alert

✓ €0 setup✓ Read-only access✓ EU hosting · GDPR

# revenue-alerts 9 members

TUE 07:42

MerlainAPP07:42

Product B’s margin dropped 4.2 pts this week.

CAUSE

Promo codes stacked on wholesale orders.

ESTIMATED IMPACT

€18.4k / month

ACTION

Block promo stacking on B2B pricing.

View the 42 ordersOpen a ticketSnooze

SOURCES · SHOPIFY · STRIPE · 42 ORDERS

Sophie L. 07:51

@Merlain which customers is this concentrated on?

Merlain 07:51

Three wholesale accounts created since August 12 account for 81% of the affected orders. Shall I prepare the list for the sales team?

Also in Microsoft Teams, WhatsApp, email and the web app.

BACKED BY

What erodes in silence

Your tools produce numbers. Nobody watches them.

CRM, billing, ads, support, accounting: every tool has its own screens and exports. They get looked at in the monthly review, sometimes on Mondays. Meanwhile, performance degrades beneath the surface.

Revenue can look healthy for a whole quarter while margins, conversion and stock deteriorate without anyone being warned.

BUSINESS HEALTH · ROLLING MONTH● LIVE

Revenue

€412,380

+3.1% vs last month

BENEATH THE NUMBER · NO ALERTS

Gross margin

−2.4 pts

Mobile conversion

−18%

Acquisition cost

+21%

Return rate

+9%

Overdue invoices

+12

Stockouts

3 SKUs

Autonomous monitoring · 24/7

You don’t ask the question. Merlain raises its hand.

AI assistants wait to be asked. Merlain monitors your metrics continuously, investigates when something drifts and writes to you with an answer, not a chart.

01

Anomalies, not thresholds

Merlain learns your KPIs, your vocabulary and your normal levels. It flags real breaks, not noise.

02

The cause, across your tools

Order, invoice, payment, campaign, ticket: it connects the sources to find where the problem started.

03

A quantified impact and an action

Every alert says what it costs and what to do. Every number links back to its source.

TODAY 03:14 · SHOPIFY × META ADSCRITICAL

Best-seller out of stock, the campaign keeps spending.

Ads paused on the affected SKU. About €4k per week saved.

YESTERDAY 16:02 · GA4 × STRIPEHIGH

Mobile conversion has dropped since the checkout release.

Cause: Apple Pay payments failing. About €9k in revenue per day.

MON 09:00 · CRM × BILLINGWATCH

12 unpaid B2B invoices with no reminder sent.

Account list sent to finance. €25k to collect.

How it works

Connected in a day. On watch the next morning.

No migration, no data warehouse to build, no IT project.

01 · CONNECT

Your tools, read-only

CRM, billing, Shopify, ads, support, ERP. With your own credentials, on the scope you choose.

02 · UNDERSTAND

Your data, linked

Order ↔ invoice ↔ payment. Campaign ↔ lead ↔ customer. Merlain learns your definitions and has you validate them.

03 · MONITOR

Continuously, day and night

Every metric is tracked against its normal level. A break is detected as soon as it starts.

04 · ALERT

Where you work

Slack, Teams or WhatsApp, with the cause, the impact and the action. You reply in the thread, like you would to a colleague.

SlackTeamsWhatsApp

Use cases · e-commerce

What no tool sees on its own. Merlain sees it by cross-checking.

Pick a case. Every time: several sources, one cause, one action.

# ops-alertsSlackSHOPIFY · META ADS · ERP

MerlainAPP

12 units in stock, 8 sales a day, restock in 7 days: out of stock in ~36 h.

CAUSE

The Meta campaign keeps pushing the SKU at the same pace.

RECOMMENDED ACTION

Lower the bids and move budget to an in-stock SKU.

ESTIMATED IMPACT

€1,850 / day protected

Why not just…

More than a dashboard. More than a chatbot.

Dashboards show what happened. General-purpose AI answers when asked. Merlain monitors, investigates and alerts.

	Merlain	Dashboards + BI	General-purpose AI
Continuous monitoring	✓ 24/7, proactive	When someone looks	When someone asks
Cross-checks all your sources	✓ CRM, billing, ads…	Per tool	Uploaded files
Cause and action	✓ In every alert	Up to you to interpret	Depends on the question
Traceable numbers	✓ Source and query	Partial	Needs re-checking
Privacy	✓ Anonymized, EU, on-prem	Varies	Data sent to the model
Setup	✓ One day	Weeks to months	Prompts to write
Cost	✓ Up to 85% lower AI costs vs. Claude	Licences per seat	Can be very token-consuming
Efficiency	✓ Answers 5 to 10× faster	Manual analysis	Slow on large datasets

Security & privacy

Your data stays yours.

Read-only

Merlain never writes to your tools. Access is limited to the agreed scope.

Anonymized before the AI

The model receives a result, not your raw data.

Hosted in Europe

GDPR by design. SaaS, VPC or on-premise: nothing leaves unless you decide it does.

Traceable end to end

Every number links back to its source and the query that produced it. Nothing to re-check.

Deployable on-premise

Our agents can also be deployed locally within your own environment.

Pricing

Flexible plans. Tailored to your needs.

Essential

€332/ month excl. VAT

Billed annually · €399 on monthly billing

Connected systems3

MonitoringDaily

Tracked metrics10

SupportEmail

Start the 14-day trial

GrowthMOST POPULAR

€499/ month excl. VAT

Billed annually · €599 on monthly billing

Connected systems6

MonitoringHourly

Tracked metrics30

SupportPriority

Start the 14-day trial

Business

€824/ month excl. VAT

Billed annually · €989 on monthly billing

Connected systems12

MonitoringNear real-time

Tracked metrics100

SupportDedicated

Start the 14-day trial

Enterprise

CustomContract-based

Tailored to your organization

CapacityContractual

DeploymentVPC, on-prem

SSO, auditIncluded

SLAContractual

Contact sales

€0 setup. Dedicated deployment, VPC or on-premise, enhanced SLAs: custom quote.

FAQ

Frequently asked questions.

It monitors your key metrics continuously, investigates as soon as something drifts and writes to you in Slack, Teams or WhatsApp with the cause, the quantified impact and the recommended action. You can reply in the thread to dig deeper.

14-day free trial · no commitment · no automatic renewal

See for yourself. Take the test.

30 minutes to define the scope together. Your first useful alert can arrive within the week.

Book a 30-min call →